A media entrepreneur, Ayobami Ladipo, is the founder of Porsche Classy Media. He tells KEHINDE AJOSE about his entrepreneurial journey

How did your journey in the media space start?

My journey in the media started when I was a student of the Olabisi Onabanjo University, Ago Iwoye, Ogun State. I used to be the entertainment editor of a magazine called Splash back then. Those were the days when we would leave Ago Iwoye to ‘cover’ music video shoots in Lagos. I recall that I took part in the video shoot for ‘Fe nu so’, by Lord of Ajasa featuring 9ice in 2008.

After I graduated from the university, I did a bit of acting. I featured in a couple of soap-operas, and acted in some movies as well. After some time, I had plans to travel to Europe. I also worked in a ‘branding’ company for about two years, before I eventually started Porsche Classy Media in 2012. At that time, the big names in blogging were Bella Naija Linda Ikeji.

Though my educational background is in the sciences, I have always had passion for communication. I always wanted to be someone people would listen to. There was no social media in the nineties, so I used to tell my mother that I would end up on TV. I think I should have studied Mass Communication, instead of Geology. It was quite tough for me at that time, because (even as a student of Geology), I was always interested in anything that had to do with communication.

What niche does your media brand cater to?

Back in the university, I was always around members of the Student Union Government. I remembered when the…